2

Willingness to pay for professional services

Year:
2011
Language:
english
File:
PDF, 308 KB
english, 2011
5

The allocation of promotion budget to maximize customer equity

Year:
2001
Language:
english
File:
PDF, 180 KB
english, 2001
7

The Impact of the Prechoice Process on Product Returns

Year:
2005
Language:
english
File:
PDF, 1.67 MB
english, 2005
8

The Impact of the Prechoice Process on Product Returns

Year:
2005
Language:
english
File:
PDF, 87 KB
english, 2005
9

Understanding Voter Vengeance

Year:
2007
Language:
english
File:
PDF, 2.57 MB
english, 2007
10

Outraged Consumers: Getting Even at the Expense of Getting a Good Deal

Year:
2003
Language:
english
File:
PDF, 1.66 MB
english, 2003
14

Word of Mouse

Year:
2008
Language:
english
File:
PDF, 187 KB
english, 2008
15

TEACHING AN ELEVATED VIEW OF MARKETING: MARKETING WITH CUSTOMERS

Year:
2017
Language:
english
File:
PDF, 387 KB
english, 2017